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Innovate UK gets immersive

Innovate UK has launched a call for projects to develop technology and processes to create immersive content. Tom Campbell, from the Knowledge Transfer Network, explains what he’s looking for in a good application.

Tom’s top tips

  • Projects must be business-led, but can involve academic researchers.
  • A content creator must be part of every application.
  • You should involve your partners at every stage of the proposal’s development.
  • Talk to Innovate UK for objective feedback as you work on the application.

Earlier this year the UK government launched a sector deal for the creative industries. This led on from its industrial strategy and promised £150 million over the next five years for a part of the economy that accounted for £92 billion of gross value added (GVA) in 2016, two million jobs and which is growing twice as fast as the economy as a whole.

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