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Blogging: the long and short of it

Image: Pete Simon [CC BY 2.0] via Flickr 

Researchers eschewing social media may risk jeopardising their career prospects. Sarah Blackford, head of education and public affairs at the Society for Experimental Biology, explains blogging and why you can't afford to avoid it any longer.

I’m always slightly incredulous when I run career workshops for researchers and discover that only 5 per cent of the participants are using social media. Having been around when email came into common use in the early 1990s, it would have been hard to find a single PhD student or postdoc, five years on, avoiding this new communication revolution in favour of posting letters and phoning.

Access to a global network of information, opinion and jobs relevant to a huge range of disciplines, personal interests and careers is just one of the reasons to sign up to social media. More significantly for researchers, I recently heard a professor say in a practice interview session that he wouldn’t consider researchers seriously if they weren’t on ResearchGate or a similar social network such as Mendeley.

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