Tips on overcoming modesty to present your achievements in the best light
Talking ourselves up or self-promoting is difficult for most people. But there are ways to make it easier and do it better without nearly cringing to death. Some involve writing techniques—of which more later—but others involve ways of thinking that may give you permission to write about yourself.
Talking about her successful bid to the Biotechnology and Biological Sciences Research Council Discovery Fellowship in Funding Insight last year, Amanda Warr, who is based at the University of Edinburgh, advises future applicants to “remember that the people you work with know what you can do, but the people who read the application know nothing about you”.