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Women cyclists dislike being saddled with Lycra speedsters

Cycling clubs are male-dominated, overly competitive and offer little support for women, older cyclists or novices, says a Deakin University study.

Katie Rowe looked at women’s participation in cycling for a doctoral study at the Deakin school of marketing and management. In a statement detailing some of her findings, she says many women found bicycle shops “completely overwhelming” because of the hi-tech accoutrements of modern bikes.

“They would purchase a bike and either end up with something that didn’t suit their needs or that they didn’t know how to use because bikes had become a lot more complex since they last owned one,’’ she says.

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