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Danish minister under fire over marketing budget cuts

Image: Pressmaster, via Shutterstock

Proposal to slash academic advertising funds based on mix-up of internal and external activities

The Danish government has come in for criticism after it emerged that a proposed cut to “high” advertising spending at universities was based on internal as well as external budgets.

A letter written by Denmark’s education minister Ane Halsboe-Jørgensen, responding to a parliamentary question from a member of parliament, cast doubt on the government’s assertion that universities spend “millions of kroner on expensive advertisements”. The letter was written in response to a government plan to shave 150 million Danish kroner (€20m) from Denmark’s total academic advertising budget of DKK225m.

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