Next year’s Fascination of Plants Day will tell everyone about the vital roles plants play in our lives. Inga Vesper asked Karin Metzlaff, executive director of the European Plant Science Organisation, how she has managed to launch this global initiative just by spreading the word.
Why a whole day devoted to fascination of plants?
During the European Plant Science Organisation’s general meeting on June 2009 we, for the first time, asked our members what we should do in addition to our current activities. The feedback was that outreach and public dialogue would be the most important things. Because we have limited capacities we said this has to be a bottom-up activity under the umbrella of EPSO. The chemical ecology Max-Planck-Institute in Jena, Germany, the Swiss Federal Institute of Technology Zurich and the John Innes Centre in Norwich, UK, then formed a working group, and they came up with the Fascination of Plants Day.