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Otago collaboration aims for tupeka kore Aotearoa

The University of Otago and Massey University, along with partners Whakauae Research and Tala Pasifika, are launching an anti-tobacco research collaboration.

ASPIRE 2025 was launched by Tariana Turia, New Zealand’s associate health minister and co-leader of the Maori Party, at the University of Otago, Wellington, on 22 July.

ASPIRE 2025 will collaborate with researchers and health groups in New Zealand to conduct world-class research aimed at minimising tobacco use in New Zealand by 2025.

The team includes Richard Edwards, from the University of Otago; Janet Hoek and Rob McGee, from the departments of marketing and preventive and social medicine at the University of Otago; together with partners Heather Gifford from Whakauae Research, Chris Cunningham from Massey University, and Stephanie Erick of Tala Pasifika.

“We believe this collaboration will contribute to a rapid reduction in smoking prevalence in New Zealand, and bring about the tupeka kore Aotearoa, or tobacco-free New Zealand, that so many people want,” said Richard Edwards, ASPIRE 2025 director.