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Defra: testing of high-level water efficiency messaging to enable analysis of what motivates water-saving behaviours

The Department for Environment, Food and Rural Affairs invites applications for testing of high-level water efficiency messaging to enable analysis of what motivates water-saving behaviours.

The aim of this programme is to develop an evidence base around the high-level motivations for individuals to adopt water-saving behaviours in support of implementation of the water efficiency objectives in water for life. The results of this research will be used to help develop the most effective interventions to encourage sustainable behaviour across a variety of different water using communities. WT 0967.

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