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Making a strategy happen

An organisation’s strategic aim is the destination it is heading towards. An example of a strategic aim common to many higher education institutions runs along the lines of “carry out world-leading research”. How can this sort of high-level and visionary strategic aim be translated into a specific and measurable plan?

First, the aim itself needs to be clearly defined. How will you know if your aim has been achieved? Taking the example above, let us assume that it relates specifically to the results of the Research Excellence Framework. Perhaps part of the organisation’s intention is to be one of the top five institutions in each unit of assessment (UoA) to which it returns a REF submission. This is already a clearer goal than “carry out world-leading research” and defines a distinct area of focus.

Identifying indicators

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