Generation Z has ‘higher expectations’ of universities

Careers expert suggests universities need to adjust their support in an increasingly “individualised world”

Younger fee-paying entrants to higher education have greater expectations of support and personal satisfaction, a conference has heard.

According to Robin Mellors-Bourne, research director of the careers organisation Crac, the younger generation entering higher education—known as ‘generation Z’— has “different expectations” than more senior people in the sector.