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‘International ambassador’ for Tech City

The global head of mobile technology at Thomson Reuters, Bob Schukai, has been named ambassador to New York for East London’s Tech City.

According to the UK business promotion agency, UK Trade and Investment, Schukai will promote Tech City and the business and investment opportunities in the area to technology and investment communities in New York and the eastern US region.

“More than any other city in the world, London has the opportunity to take a leadership position in the digital creative industries,” said Schukai, who has joint UK and US citizenship, in a statement.

“Tech City provides a platform to support the successful renaissance that is already underway in the Shoreditch area, and I’m eager to champion efforts that infuse technology, investment and talent to help up and coming start-ups and revitalise East London,” he said.

Schukai will also be participating in several education and mentorship programmes with Tech City in the coming months, says UKTI.