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Nudge unit spun out from Whitehall

The Cabinet Office’s Behavioural Insights Team is to be spun out from the government by acquiring a commercial partner, the Cabinet Office has announced.

A statement by the office on 1 May said that the move had been “employee-led”, with staff on the team driving the process.

“As a joint venture, the new business will be a collaboration between the government, the employees and a third-party partner, which will bring additional commercial capability and investment,” the statement said. “The government, and ultimately the taxpayer, will benefit from growth in the business.”

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