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Consumerism and fresh economics steer future social science calls

The British Academy and the Economic and Social Research Council have published a report about a workshop covering the topics that are feeding into the development of a research programme on sustainable prosperity.

The knowledge gaps identified in Sustainable prosperity: new directions for social science research cover the fields of human behaviour, media, economy and business.

Particular research questions arising include: why and how people choose to want and buy all the things they do; how media influence works, and how it affects important decisions which people have to face. Other questions include, public understanding of wealth and prosperity; of social and behavioural change, and of social and economic equity. A third strand is about the future of economics and in particular the shape of a new kind of economics and a new economy.

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