The Arts and Humanities Research Council has appointed Andrew Chitty, a professor of creative and digital media at Royal Holloway, as its Creative Economy Leader.
During his three-year post, Chitty will foster new partnerships between academics and the creative industry, the AHRC said in a statement on 9 December.
His focus will be on enhancing and extending the AHRC’s reach in the creative economy, which is worth £84 billion a year to the UK, and “emphasising the importance of arts and humanities research in generating impact across the sector, ranging from micro-businesses to large corporations”.