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‘Misconceptions’ about studying in London targeted by campaign

Image: Daniel Tomlinson, via Getty Images

London Higher wants capital to be seen as a “safe and welcoming” place to study

The London Higher group of universities has relaunched a dormant campaign to attract students to England’s capital, aiming to position the city as the “premier global destination” in which to study.

The Study London campaign, formerly run by London and Partners before it was closed in 2021 during the Covid-19 pandemic, aims to “set the record straight” on what it calls “popular misconceptions” about life in the capital.

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