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Does Wellcome’s strategy pass the test?

Image: Universiti Malaysia Sarawak [CC BY 2.0], via Flickr

Is it a PR exercise or should researchers sit up and take note?

Writing a new strategy is a difficult balancing act. You want it to be aspirational without being insipid, specific without being constrictive.  

I’ve written previously about how different research and higher education institutions meet this challenge. Many say very similar things: they all want to support excellent research, to be world-leading, and to give a nod to excitement, interdisciplinarity, sustainability or vibrancy. 

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