Imposter boy

UUK launches a campaign fronted by first-in-family graduates

We know exactly what it’s like. You look at the dumpster fire of UK higher education policy and, with a deep sigh, you pull yourself together for one more attempt to find interesting angles and draw out compelling narratives that will momentarily capture the attention of readers bewildered with it all.

Faced with culture war columnists to the right and financial doom-mongers to the left, the collected minds at Universities UK have had a think about what kind of good news story about higher education might cut through to the broadsheets. After a packet of leftover mini eggs and a binge of Ripley on Netflix, UUK has come up with the idea of imposter syndrome as the spear of a new campaign to promote the transformative power of higher education.