Obeying road rules can be seen as a sign of weakness among young male motorcyclists in Vietnam, according to a study by the Royal Melbourne Institute of Technology University.
The research, which will be presented at social marketing conference in Brisbane later this year, is aimed at helping to reduce the high number of traffic accidents and fatalities that occur every year in Vietnam.
According to the study, almost 40,000 traffic accidents were reported throughout Vietnam in 2013, including 9,600 fatalities. In Ho Chi Minh City, the country’s biggest city, around 70 per cent of accidents are linked to motorbikes.
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