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Social sciences ‘vital to UK firms’

Image: The wub [CC BY-SA 4.0], via Flickr

Campaign group says universities should champion subject

Social science subjects are “vital” for businesses and should be championed by universities, according to a 14 September report by the Campaign for Social Science.

Interviews with leaders at several UK businesses revealed that employees with social science backgrounds are “key to understanding market opportunities and constraints” and they help generate “predictions of current and future consumer behaviours”.

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