David Attenborough has agreed to serve as the ambassador for a project described as a “landmark” investigation into the economics of biodiversity.
The much-loved science presenter and campaigner was announced as the public face of the review on 16 September. The project, which was commissioned by the Treasury in March, is led by Partha Dasgupta, emeritus professor of economics at the University of Cambridge. A report on its outcomes will be released ahead of the UN’s biodiversity conference in October 2020 in China.
The review will investigate the economic benefits and costs of biodiversity, and look at what can be done to improve biodiversity while supporting the economy.