The Medical Research Council has said it will bolster its media engagement and strategic communication activities in order to run longer-term campaigns and build relationships with a wider range of scientists and journalists.
The MRC has published its Communication and Engagement Strategy for 2014-19, which is intended to underpin open discussion and debate between MRC-funded scientists and the public, on 27 November.
In the strategy, the council says that its communications section will do a variety of things to help the public understand MRC-funded science and its impact on their lives. Measures will include: identifying “strategically important” research publications early; building and training a team of MRC spokespeople; and providing advice and coaching to researchers before they engage with the media.
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