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Lab animal videos: PR or public engagement?

The charity Understanding Animal Research helped four UK universities showcase their animal labs. Lila Randall quizzed Richard Scrase, head of communications, on the motivation for its ‘virtual tours’.

Understanding Animal Research worked with universities on the ‘virtual tours’. Whose idea was it?

In 2015, we [UAR] saw a similar tour produced by the CNRS [France’s national research centre] and thought we could replicate it. So we published a call, suggesting it could be a model for UK universities. We took the first four volunteers that came forward.

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